It’s hard not to watch a movie you have paid for, it’s bad but you just are hoping it is going to get better? Then if it doesn’t, you feel like you just wasted a whole two or so hours feeling very unsatisfied, only having something to complain about or to write up a bad revue online. Then again did you check the revue’s in the first place, or were they misleading, was the commercial the best thing about it or the write up on the back of the DVD case?

Sometimes I think producers/ directors start to make a movie, know it’s going bad but they have so much money invested in it, they’ll do all they can to get you to watch it or at least hire the DVD. One can also argue, it’s a mater of taste, just because you don’t like it, somebody ell’s might think it’s the best thing ever. With new technology, algorithms, search engines, website programs creating a profile of your likes and dislikes, these days they seem to have good idea of what your taste’s are?

At the end of the day you still have a choice to eject the DVD or leave the cinema, but here’s hoping for more creative and inspirational ideas, so we can avoid being disappointed.

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